What is my domain worth? Pricing guide for Pakistan

Start from the floor: what a fresh domain costs

Before you think about what your domain could be worth, know what the buyer's alternative costs. If a similar name is free to register, nobody will pay a premium for yours.

PKNIC's price list shows a .pk domain costs ₨2,100 per year for Pakistan-based registrants, charged in two-year blocks. That makes ₨4,200 the price of a brand-new .pk or .com.pk for two years, and renewal costs the same. Registrants outside Pakistan pay US$15.99 per year. When we checked in October 2026, Pakistani registrars were listing a new .pk at around ₨4,200 to ₨4,600 for two years.

A .com is priced in dollars, so its rupee price moves with the exchange rate. In October 2026, Pakistani resellers were offering a new .com at roughly ₨3,000 to ₨4,000 for the first year, with renewals often higher.

What raises a domain's value

Buyers pay for names that save them effort: easier to remember, easier to say on the phone, or a better fit for the business than anything still available.

• Short length. Four and five-letter names (and three-letter .com names) are scarce because almost all of them were registered years ago. The fewer the characters, the fewer the alternatives a buyer has.
• Real words. A dictionary word in English, or a common Roman Urdu word that Pakistanis type every day, is worth more than an invented string. Buyers can picture a brand on it immediately.
• City names. Lahore, Karachi, Islamabad, Multan, Faisalabad and other city names paired with a service (property, cars, food, jobs, tuition) appeal to local businesses that serve one city.
• Business keywords. Words that customers actually search for, such as "solar", "rent", "tyres" or "catering", have a steady supply of buyers in that trade.
• .pk and .com.pk for local businesses. A Pakistani company that only serves Pakistani customers often prefers a .pk or .com.pk because it signals where they are. For such buyers the .pk version of a good keyword can be worth as much as the .com, sometimes more.
• Exact match for an industry. If the name is exactly the product or service, with nothing added, every business in that line is a potential buyer, not just one.
• No hyphens, no numbers. A name people can type after hearing it once is worth more than one that needs spelling out.

What lowers a domain's value

• Misspellings. A name spelled the way a customer would not type it sends traffic to somebody else. PKNIC's policy page is clear that a registered name cannot be modified, so a typo in a .pk name stays a typo.
• Other companies' trademarks. A domain containing another company's brand name is a liability, not an asset. The brand owner can dispute it, and PKNIC's policy says it may cancel or transfer a domain to a party that shows the name infringes their rights. Most careful buyers will not touch such names at any price.
• Long phrases. "bestcheapmobilephonesinlahore" is cheap to register because nobody else wanted it. That does not change when you try to sell it.
• Hard-to-say names. If you have to explain the spelling every time you say it aloud, so will the buyer, every day, to every customer.
• A short remaining term. A domain due for renewal next month is slightly less attractive, because the buyer takes on that cost straight away.

Value factors at a glance

Rough price bands for the Pakistani market

There is no public record of domain sale prices in Pakistan; deals are usually agreed privately. The bands below are a rough guide. There are no sales figures behind them. Use them to see which group your name falls into, then adjust for the factors above.

• Near the floor (around ₨4,500 to ₨8,000). Names that are fine but replaceable: a two-word phrase, a brand-style invented name with no history, or a .pk whose .com is taken by a stranger. You are mostly recovering your registration and renewal cost.
• Useful names (roughly ₨10,000 to ₨50,000). A clear keyword with a city or a service, a short real word in a less common extension, or a name that already has a small website and some search traffic.
• Strong names (roughly ₨50,000 to ₨200,000). One-word English or Roman Urdu names in .pk, .com.pk or .com, exact-match keywords for trades with many businesses, and short names of four or five letters.
• Premium names (above ₨200,000). Three-letter .com names, single common words in .com, and names a large Pakistani company would want for its main brand. These almost always sell by negotiation rather than at a fixed price, and may take a year or more to find the right buyer.

Asking price and lowest acceptable offer

Decide two numbers before you list, and only publish one of them.

The asking price is what appears on the listing. Put it at the top of the band you think your name belongs in, because almost every buyer will try to bring it down, and a price with no room to move puts buyers off.

The lowest acceptable offer is the number below which you would rather keep the domain and pay the next renewal. Write it down and keep it private. When an offer arrives, compare it to this number, not to the asking price. Remember to count the 10% commission SastiDomains charges on a completed sale: an offer of ₨20,000 pays you ₨18,000.

A sensible gap between the two is 25% to 40%. If your lowest acceptable number is ₨15,000, an asking price of ₨20,000 to ₨25,000 leaves room to negotiate without scaring buyers off.

How buyers negotiate

Buyers often open with a low offer and expect you to come back. Treat this as the start of a conversation, not an insult. A reply such as "I can do ₨18,000, which is the lowest I would accept this month" moves faster than silence.

Buyers also ask what the domain earns and whether it has a website. Answer honestly. A good name with no traffic is still worth money; a claim you cannot show will end the deal when the buyer checks.

Some buyers ask for a split payment or for you to transfer first. On SastiDomains neither is needed: the buyer pays the full agreed price into escrow, you transfer the domain, the buyer confirms control, and you are paid within 24 hours of that confirmation. If the transfer fails, the buyer is refunded. You can point hesitant buyers to how buying works instead of negotiating on trust.

Fixed price versus accepting offers

Use a fixed price when your name sits in the first two bands. Buyers for a ₨8,000 or ₨25,000 domain want to pay and move on; a "make an offer" label at that level mostly adds friction.

Accept offers when the name is strong or premium, or when you genuinely do not know what it is worth. Offers tell you what the market thinks. If three different buyers offer around ₨60,000 for a name you listed at ₨150,000, that is useful information, even if you refuse all three.

Many sellers do both: show a fixed price and leave offers switched on. On SastiDomains, offers reach you on WhatsApp, and you can accept, counter or decline each one.

What to do next

1. Place your name in a band using the table and the sanity check above.
2. Set two numbers: an asking price at the top of the band and a private lowest acceptable offer.
3. Renew first if the expiry is within a few months.
4. List it free. You add a short TXT record to the domain's DNS to show you control it, the listing goes live, and you pay 10% only when a sale completes.

The quickest way to learn what a buyer will pay is to ask one. List your domain for free, or read the guide to selling a domain in Pakistan for what happens after a buyer says yes.